Our Three Step Process
October 29, 2026
Track Your AI Share of Voice Before Your Competitors Do
Our Three Step Process
October 29, 2026
Track Your AI Share of Voice Before Your Competitors Do
A simple monthly routine for tracking brand mentions, citations and competitor visibility across AI search engines.
Ask ChatGPT for the best performance marketing agency in Bangkok. Then ask Gemini. Then Perplexity. Write down every brand that comes up, and count how often yours does.
That count is your AI share of voice. Most brands have never measured it, which is exactly why it’s worth doing now. The companies that start AI visibility tracking in 2026 will have a year of baseline data, a clear view of who’s winning their category, and a head start on fixing the gaps. The ones that wait will be reacting to a competitor who already owns the answer.
What is AI share of voice?
Traditional share of voice measures how much of the conversation in a market belongs to you: ad impressions, media mentions, or organic search visibility compared with competitors. AI share of voice applies the same idea to answer engines.
It measures how often your brand is mentioned, recommended or cited when people ask AI assistants questions in your category, relative to your competitors. If you appear in 12 out of 50 relevant answers and your biggest competitor appears in 30, you have a visibility problem that no amount of Google rank tracking would show you.
Why it matters more than your rankings
A buyer who reads an AI answer often never clicks anything. The assistant names three options, explains why, and the shortlist is set. Your Google position might still be strong, but if the AI leaves you out, you’ve lost the decision before it reached your website.
AI share of voice also moves differently from SEO. Answers shift as models update, as new content gets indexed, and as third-party sites write about your category. A competitor can gain ground in weeks with a single well-placed comparison article or a round of press coverage. Without tracking, you won’t notice until pipeline drops.
How to calculate share of voice in AI search
The formula is simple:
AI share of voice = (answers that mention your brand ÷ total answers tested) × 100
Run the same calculation for each competitor using the same set of prompts. For a sharper picture, track three variations:
Mention rate: how often you appear at all.
Position-weighted share: extra weight when you’re named first or recommended outright, less when you’re a footnote.
Citation share: how often your own pages are linked as a source, not just your brand named.
Mention rate tells you if you’re in the conversation. Position and citation share tell you if you’re winning it.
Building your prompt set
Your numbers are only as good as the questions you test. A useful prompt set has 30 to 100 questions spread across:
Category questions: “best B2B fintech marketing agency in Thailand”
Problem questions: “how do I lower cost per lead on Meta ads”
Comparison questions: “Agency A vs Agency B”
Brand questions: “is AgentDee good for e-commerce brands”
Pull these from sales calls, support tickets, Search Console queries and the questions prospects actually ask in meetings. Write them the way a real buyer would type or speak, in full sentences. If you sell in more than one market, test in each language. AI answers in Thai can look very different from answers in English.
How to track brand mentions in ChatGPT and other assistants
You have two options.
Manual tracking works for a first baseline. Run your prompts through ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, then log every brand mentioned, its position and any cited URLs in a spreadsheet. It’s slow, but it forces your team to read the answers, which is valuable on its own.
Automated tracking is the only way to do it consistently. AI visibility tools run your prompt set on a schedule, across models and locations, and chart share of voice over time. Some SEO platforms now include AI brand monitoring alongside traditional rank tracking, and specialist ChatGPT rank tracker tools have appeared too. At AgentDee we built our own AI visibility platform because we needed daily data across Thai and English prompts for client reporting.
Whichever route you take, keep the prompt set fixed. Change the questions every month and you’ll be comparing noise.
What to look for in the data
Raw percentages are a starting point. The useful insight comes from patterns:
Which competitors keep showing up, and on which question types. You may find a smaller player dominating comparison prompts.
Which sources the AI cites. If the same three review sites or industry blogs appear repeatedly, those are the places you need to be mentioned.
How you’re described. Being named as “a budget option” when you sell premium is a positioning problem, not a visibility one.
Where you’re absent entirely. These gaps become your content and PR roadmap.
Turning share of voice into action
Tracking only matters if it changes what you do. Map each gap to a fix:
Finding | Likely fix |
|---|---|
Absent from category prompts | Earn mentions on the sites AI already cites |
Competitor wins comparisons | Publish honest comparison pages with clear criteria |
Wrong description of your brand | Align positioning across site, profiles and directories |
Named but rarely cited | Rewrite key pages with answer-first, evidence-led content |
Review the numbers monthly with whoever owns AEO, and report them alongside organic traffic and pipeline so leadership sees the full picture.
Start this month
You don’t need a perfect system to begin. Pick 30 questions, test them across four assistants, and record the results. That baseline alone will tell you more about your AI search visibility than any ranking report.
Then keep going. Share of voice is a trend metric, and the brands with the longest trend lines will be the first to spot shifts and respond.
If you’d rather skip the spreadsheet, AgentDee tracks AI share of voice for brands across Thailand and Southeast Asia, in Thai and English, against the competitors you name. Get your baseline at agentdee.ai.
A simple monthly routine for tracking brand mentions, citations and competitor visibility across AI search engines.
Ask ChatGPT for the best performance marketing agency in Bangkok. Then ask Gemini. Then Perplexity. Write down every brand that comes up, and count how often yours does.
That count is your AI share of voice. Most brands have never measured it, which is exactly why it’s worth doing now. The companies that start AI visibility tracking in 2026 will have a year of baseline data, a clear view of who’s winning their category, and a head start on fixing the gaps. The ones that wait will be reacting to a competitor who already owns the answer.
What is AI share of voice?
Traditional share of voice measures how much of the conversation in a market belongs to you: ad impressions, media mentions, or organic search visibility compared with competitors. AI share of voice applies the same idea to answer engines.
It measures how often your brand is mentioned, recommended or cited when people ask AI assistants questions in your category, relative to your competitors. If you appear in 12 out of 50 relevant answers and your biggest competitor appears in 30, you have a visibility problem that no amount of Google rank tracking would show you.
Why it matters more than your rankings
A buyer who reads an AI answer often never clicks anything. The assistant names three options, explains why, and the shortlist is set. Your Google position might still be strong, but if the AI leaves you out, you’ve lost the decision before it reached your website.
AI share of voice also moves differently from SEO. Answers shift as models update, as new content gets indexed, and as third-party sites write about your category. A competitor can gain ground in weeks with a single well-placed comparison article or a round of press coverage. Without tracking, you won’t notice until pipeline drops.
How to calculate share of voice in AI search
The formula is simple:
AI share of voice = (answers that mention your brand ÷ total answers tested) × 100
Run the same calculation for each competitor using the same set of prompts. For a sharper picture, track three variations:
Mention rate: how often you appear at all.
Position-weighted share: extra weight when you’re named first or recommended outright, less when you’re a footnote.
Citation share: how often your own pages are linked as a source, not just your brand named.
Mention rate tells you if you’re in the conversation. Position and citation share tell you if you’re winning it.
Building your prompt set
Your numbers are only as good as the questions you test. A useful prompt set has 30 to 100 questions spread across:
Category questions: “best B2B fintech marketing agency in Thailand”
Problem questions: “how do I lower cost per lead on Meta ads”
Comparison questions: “Agency A vs Agency B”
Brand questions: “is AgentDee good for e-commerce brands”
Pull these from sales calls, support tickets, Search Console queries and the questions prospects actually ask in meetings. Write them the way a real buyer would type or speak, in full sentences. If you sell in more than one market, test in each language. AI answers in Thai can look very different from answers in English.
How to track brand mentions in ChatGPT and other assistants
You have two options.
Manual tracking works for a first baseline. Run your prompts through ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, then log every brand mentioned, its position and any cited URLs in a spreadsheet. It’s slow, but it forces your team to read the answers, which is valuable on its own.
Automated tracking is the only way to do it consistently. AI visibility tools run your prompt set on a schedule, across models and locations, and chart share of voice over time. Some SEO platforms now include AI brand monitoring alongside traditional rank tracking, and specialist ChatGPT rank tracker tools have appeared too. At AgentDee we built our own AI visibility platform because we needed daily data across Thai and English prompts for client reporting.
Whichever route you take, keep the prompt set fixed. Change the questions every month and you’ll be comparing noise.
What to look for in the data
Raw percentages are a starting point. The useful insight comes from patterns:
Which competitors keep showing up, and on which question types. You may find a smaller player dominating comparison prompts.
Which sources the AI cites. If the same three review sites or industry blogs appear repeatedly, those are the places you need to be mentioned.
How you’re described. Being named as “a budget option” when you sell premium is a positioning problem, not a visibility one.
Where you’re absent entirely. These gaps become your content and PR roadmap.
Turning share of voice into action
Tracking only matters if it changes what you do. Map each gap to a fix:
Finding | Likely fix |
|---|---|
Absent from category prompts | Earn mentions on the sites AI already cites |
Competitor wins comparisons | Publish honest comparison pages with clear criteria |
Wrong description of your brand | Align positioning across site, profiles and directories |
Named but rarely cited | Rewrite key pages with answer-first, evidence-led content |
Review the numbers monthly with whoever owns AEO, and report them alongside organic traffic and pipeline so leadership sees the full picture.
Start this month
You don’t need a perfect system to begin. Pick 30 questions, test them across four assistants, and record the results. That baseline alone will tell you more about your AI search visibility than any ranking report.
Then keep going. Share of voice is a trend metric, and the brands with the longest trend lines will be the first to spot shifts and respond.
If you’d rather skip the spreadsheet, AgentDee tracks AI share of voice for brands across Thailand and Southeast Asia, in Thai and English, against the competitors you name. Get your baseline at agentdee.ai.
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses